The web is full of incredible sites that are appealing and we find ourselves visiting time and time again, on the other hand it’s also full of sites that are confusing, where the information we seek is hard to find and even some that we just don’t trust.
The decision of staying on a website and navigating through it or leaving it is taken by users in seconds. If the site they see is not sufficiently appealing, functional and it lures them to stay on it, they will just leave and continue their search on other websites, to be more specific, your competitors’.
Your website is a powerful weapon for your business, it’s your storefront where people will discover you online. You have to consider that your clients will judge your business by the impression and experience they get from your website.
The purpose of your website is to get people from your target audience interested in what you’re offering. Whether it be a product or service, many of these times, some off those visitors are going to want to communicate with you further.
This is a set of rules to consider when you design your business’ website, to help you help your potential customers.
Use a secure and dependable Web Hosting platform.
One of the more important aspects of having a website is that you use a reliable web hosting company, one that keeps hackers away from your site. If you get a really big traffic spike because one of your Blog articles went viral – can your web hosting service handle it? Or will your user get the 404 Error and experience downtimes?
Some of the important the things you should consider when choosing your web hosting are:
- Is the Control Panel friendly?
- Can you upload files easily?
- Is their server secure?
- Do they give you enough storage for your needs?
- What do others say about the company, does it have good reviews?
Ask yourself if whoever lands in your Homepage (the start-up page of your website) can determine in a glance: Who you are, what you do, how you do it and who you do it for.
Make sure navigation is easy and clearly defined.
Applying common sense is the most important thing, prioritize your links and adjust them accordingly. Drop down menus are a great way to provide more information to the user on a Homepage.
Present information to users in their own terms.
Contact information is one of the more overseen aspects on websites throughout the internet. Never assume that a contact form is enough, provide user with many ways to contact you. If you don’t have a physical address give them a phone number or an email address. If you do have one, include it alongside your location on Google Maps.
Present a clean design that tells your story.
Your website has a story to tell. If you don’t have enough information, or you have too much in your Homepage and the rest of your site the user will get disoriented and leave.
Each page has a purpose. If the content on it doesn’t fulfill a goal, delete it or change it accordingly. It’s extremely important to make sure your brand is consistent throughout your website.
When possible, include customers’ testimonials.
People love to hear other people’s stories and opinions. The comments that your client gives you help you to build more credibility and tell your visitors success stories about your products or services.
Place them in a prominent place where people can see them, your Homepage beneath the fold, or the About page are great places for them.
Offer fresh and useful content through your Blog.
Content marketing has become a vehicle for building trust in your brand, and it entails creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Don’t forget the CTAs (Call-To-Action).
CTAs are key for lead generation, they serve to guide users to take the action you desire. They are used on Websites, e-commerce sites, Newsletters, Social Networks and Blog articles like this one.
This CTAs usually appear as buttons and links, they must be well designed and capture the attention of visitors so that they know exactly what you expect them to do. In essence, every page on your website should include a CTA so that visitors surfing it know what to do.
When used, this rules will make your website more friendly for users and simplify the process of perceiving presented information.